Sansiri Launches 'BuGaan' (บูก้าน): An Exclusive Residence Targeting the Luxury Market

A New Brand in the Sansiri Luxury Collection Unveils Its First Project: BuGaan Yothinpattana

Project Value: 600 Million Baht, Only 14 Units in the City Center with Exclusive Amenities

 

• Capturing insights to redefine luxury, reflecting individuality, and developing the 'BuGaan' brand as an exclusive three-story residence designed around the true lifestyle of customers.

• Targeting the Young Affluent demographic, who are successful and have unique tastes and styles, through the concept of 'My Home Speaks for Myself'.

A home that reflects one's identity.

• Highlighting the Yothinpattana area as a hot location, with luxury home sales growing by an average of 17.35% per year.

• Reinforcing its position as a leader in the luxury real estate market and the top brand for those aspiring to own a home.

 

Sansiri is a leading developer of luxury and super-luxury real estate in Thailand, launching 'BuGaan' (บูก้าน), an exclusive residence brand under the Sansiri Luxury Collection portfolio. The first project, BuGaan Yothinpattana, is a three-story exclusive residence located in a prime area of the city, with a total project value of 600 million baht, limited to only 14 families, priced between 30-80 million baht. Official sales are set to open in May, featuring a design in the style of Modern Luxury Living, with attention to detail through space and function, catering to diverse contemporary lifestyles, along with private amenities such as a Freshwater Swimming Pool and private lifts within the homes.

 

Sriampai Rattanamyu, Assistant Vice President of Marketing for Horizontal Projects at Sansiri Public Company Limited  stated, “Sansiri continues to lead the luxury market as a taste-maker brand, developing 'BuGaan' (บูก้าน), a luxury brand that redefines luxury in every detail, meticulously catering to the new generation of Young Successors who are successful in life and value experiences and lifestyle (Life Asset Value) more than expensive items like supercars, fine wines, or limited-edition watches. They are transitioning from luxury condos, and BuGaan is the answer for them, akin to a Penthouse on ground or a penthouse-style home with spaces and functions that truly meet their needs. Designed in the style of Modern Luxury Living, with private amenities and maximum privacy, only 14 units available, making it a worthy possession.”

 

Yothinpattana is The Best Location for Luxury Residence near the Ekkamai-Ramintra expressway, an unmatched location for those desiring luxury and super-luxury homes, conveniently accessible to the city, just 3 minutes from the Chalong Ratch expressway (Yothinpattana exit) and only 20 minutes to Thonglor. Surrounded by numerous leading lifestyle venues, BuGaan emphasizes modern luxury in every detail of the project, not just the homes. For example, the façade features innovative stone surface materials that are costly yet beautiful, providing a texture and feel as if solid stone is used to decorate the entrance of the project and each home. Additionally, the project layout is meticulously designed for maximum privacy, ensuring each home has unique features that reflect the individuality of its owners. Each home also comes with private facilities, such as a Freshwater Swimming Pool and Private Lift (for XXL-sized homes), along with the concept of making the facilities an integral part of the home (connecting space), connecting both vertically and horizontally. A home must reflect our identity because it signifies the life and taste of the individual. Therefore, we prioritize customized space and function to truly meet the lifestyle and tastes of the residents.”

 

Regarding the overall luxury market in the past four years, the total sales value of single-family luxury homes priced at 20 million baht and above has shown an average annual growth trend of 16.8 billion baht. Comparing the first half of 2018 to 2020, the market has experienced an average growth rate of 17.35% per year, with sales in the first half of last year reaching 10.006 billion baht.

 

Because Attention to Details is everything at BuGaan

BuGaan is more than just a functional home design; it is crafted from the genuine needs of customers based on the concept of “Made For Customer Lifestyle.” Sansiri pays attention to every detail in each home that reflects individuality, with a design style of Modern Luxury Living, emphasizing the creation of a private residence with only 14 units. The homes come in two sizes: XXL (737 sq.m.) with 5 units and XL (437 sq.m.) with 9 units, priced between 30-80 million baht, featuring highlights exclusive to BuGaan.

 

• Private Residence: Designed from understanding, the homes are crafted for maximum individuality.

• Private Freshwater Swimming Pool: A first for Sansiri with innovative freshwater mineral systems in every home, along with a Jacuzzi (for XXL homes) that is gentle on the skin, eliminating the need for a shower after swimming, comparable to private residences worldwide.

• Room for customer lifestyle: Each room within the home is designed to accommodate activities or lifestyles according to customer preferences like never before, such as Pavilion, Lifestyle room, Multi-Purpose Area.

• House no.8: The number 8, which is the project number of BuGaan Yothinpattana, symbolizes infinity and endless wealth, and is considered a lucky number for both Thai and Chinese cultures.

• Hand-picked Trees: Selected auspicious trees that are valuable and beautiful, such as large Khok trees, Nang Kwak trees, and Kating trees.

• Supercars parking: Capable of parking up to 4 supercars without any barriers.

• Oversize Main entrance door: Made from solid teak wood, uniquely designed for the BuGaan project with a full-height design and digital door lock.

• Inside out & Outside in design: Creating a seamless connection between indoor and outdoor spaces, allowing relaxation at home while feeling one with nature outside, with every room in the house offering views of the central swimming pool, regardless of the room or floor.

• Double Volume: The living and dining areas feature high ceilings of up to 6.9 meters, equipped with full-height glass to enhance luxury and make the home feel more spacious and inviting.

• Double Master Bedroom: Two master bedrooms in the XL model.

 

“We hope that BuGaan will elevate the new definition of luxury living and expect a positive response from customers who trust the Sansiri brand, just as in the past,” Sriampai concluded.

 

 

Experience a living space that reflects your identity and taste

In the most desirable luxury residential location

At BuGaan Yothinpattana

 

For more information, click: https://www.sansiri.com/singlehouse/bugaan-yothinpattana/th/

 

 

Discover a new level of luxury definition 'BuGaan' with 3 top style icons of Thailand: Moo-Polphat Asavaprapha,

Mink-Sawakorn Pornpattanarak and Ploy-Chawaporn Laohapongchana

Through 3 stories that convey identity and lifestyle via VDO

 

Click:  https://youtu.be/o-1hYfUScSQ

 

...because a home reflects your lifestyle and taste, My Home Speaks for Myself